So, I'm picking stuff up, and I get to an empty box of my "feminine protection" and was immediately confronted by this:
My first question:Take Back the Conversation
We were having a conversation about periods?
My next questions were:
Who took this conversation away from us, and do we even want it back?!
It was at this point that I put the recycle bin down, took the empty box into the living room, and proceeded to "read" it. Apparently, I was supposed to be doing this all along.
I found fun "fact or fiction" things like this:
And then there was the all important question:
Don't even get me started about the ultra hip color of the box (black) and the name:
I don't know about you ladies out there, but so far as "feminine protection" is concerned, I'm kind of a "do it and get it over with" gal. I don't linger. And that's the thing that struck me. Someone designed this box with the idea that when women take care of that monthly business thing, they really like to savor the experience. Who would think such a thing? Only one answer:
So, consider this blog post a letter to those "MadMen" who came up with this concept and designed the packaging.
When I look for Women's Sanitary Products, the box design is the last thing I'm interested in. I'm not going to be reading the package. I know how to use it, I don't need directions, and I certainly don't need to be entertained.
You see, it's not like a cereal box. Women aren't going to be perusing the package as if we were sitting at the kitchen table, eating a bowl of Rice Crispies or Raisin Bran.
I don't want to be "engaged" or "informed" by the packaging of my sanitary napkins. I don't want to guide a cartoon woman through a maze, to help her find the "right kind of feminine protection" for her. I don't want to read amusing riddles or ponder any "MYTH or fact?" questions. I just want to use your product and go. Don't make me think about it, and don't make me read about it, because I'm not.
If you're going to put that kind of stuff on my feminine protection packaging, I'm telling you right now: there had better be a prize inside. I don't care what kind of a prize...it could be jewelry. It could be a sample of Midol, or -- better yet -- chocolate covered pretzels, along with a coupon for a Wendy's PMS Extra Value Meal: a chocolate Frosty and some french fries.
P.S. Oh, and I'm not complaining about this because "I'm on the rag."